Last year, to the massive enrichment of drug companies, the media scared the hell out of almost everyone with screaming headlines about swine flu. Now, quietly, and with barely a mention in the New Zealand media, the World Health Organisation has declared the swine flu pandemic to be… over. In fact, it never began.
Swine flu was confidently predicted by WHO and the media as being bigger than the 1918 Spanish Flu pandemic, in which 50 million people died. Faced with media hysteria terrifying the public, governments in New Zealand and many other countries bought massive stocks of the over-hyped, ineffective Tamiflu and spent a fortune of public money on swine flu vaccine.
As the months went on, the media dutifully ran screaming headlines each time someone, anyone, was reported as having swine flu. When someone actually died of it, there was media apoplexy. My normally very healthy eldest daughter (she runs marathons, and climbs mountains in South America) got a head cold last year and went to the doctor, who told her, without even an examination, that she had swine flu. It was farcical.
The cold reality has yet to dawn in the media. Swine flu proved to be the mildest seasonal flu since… since… probably in history. A total of 16 New Zealanders died of it last year, compared with the hundreds who usually die of seasonal flu. World-wide, 18,000 people have died of Swine Flu, compared with the 250,000-plus who usually die each year of seasonal flu.
The media (and politicians and members of the public) in many other countries are now asking hard questions about links between WHO advisers and the drug companies that made billions of dollars from selling vaccines that were not needed, and which now sit unused, in refrigerators all over the world, fast approaching their expiry dates.
But the real culprits are the global media in their race to the sewers and gutters beating out of all proportion the facts of virtually every issue they cover.
New Zealand’s media continues to beat up a pandemic that never happened. This Stuff article (which does not even mention WHO’s declaration), says “three swine flu deaths in Auckland and the Waikato have lifted this year’s tally of influenza fatalities to nine,” without saying if the other six flu deaths were swine flu or some other strain.
While media beat-ups have been with us ever since there has been a mass media, the beat-ups of the past decade have become increasingly egregious. They have a commonality – a ghastly problem or a threat that is likely to become SO BIG that millions of people WILL DIE unless HUGE SUMS OF MONEY are spent fixing the problem… that typically proves not to have been anything near the scale claimed in the screaming headlines.
Thus we had the lunacy of the Y2K Bug. Planes were going to fall from the skies on the stroke of midnight of December 31 1999. The banking system would collapse. The world’s computers would fail. People stocked their food cupboards in preparation for the end of civilization. And then… nothing happened, not even in Russia, which was so bankrupt it could not afford the millions that gullible First World companies, governments and people threw at computer techies who happily pocketed the loot.
As the decade progressed, we were all going to die from Bird Flu, something called SARS, and then global warming, which the media reported in even more stridently Armageddon tones than the rest. Global warming remains the only Armageddon the media still globally bangs on about, because it is supposed to happen some time later this century (or is it in the 23rd century?), which means the media can still try to scare us shitless over it, while suffering amnesia about past predictions.
Because of today’s unprecedented media cacophony – fuelled by the “24-hour news cycle” made possible by the growth of the Internet since the mid-1990s – politicians the world over have become too scared to say “hang on a minute, let’s look for some evidence” before committing fortunes of public money to doubtful causes like swine flu vaccines and Y2K Bug fixes.
If the governments of New Zealand and all those other countries that wasted billions on swine flu vaccine and Tamiflu in their knee-jerk reactions to the WHO and media beat-ups last year had not wasted all that money, the media would have crucified them. The politicians know it and yet they let themselves be browbeaten into enriching, with public money, whoever and whichever corporations are the beneficiaries of the latest media and/or pressure-group Armageddon.
The evidence suggests that neither the media, nor politicians, nor pressure groups, nor outfits like the UN and its agencies are good at all at predicting disasters. They predict catastrophe all the time, but their catastrophes NEVER come to pass. The disasters that do happen are shocking and unpredicted – the Indian Ocean tsunami of December 26 2004, the September 11 attacks in 2001 and the 2008 Global Financial Crisis come instantly to mind as the most unpredicted but terrible events of the past decade.
Interestingly, every time I try to point out such inconvenient truths, I get pounced on by people who should be intelligent enough to know better, but obviously prefer to “believe” the beat-up rather than recall the story of the boy who cried “wolf” – just look at the comments section in this article I wrote in April last year, suggesting the swine flu scare then at its height was déjà vu all over again.
I’m not trying smugly here to say “I told you so” regarding the swine flu panic. I’m no more able to predict the future than anyone else. What I am trying to get across is the fact that media beat-ups are just that, media beat-ups. If the media the world over grabs some cause, like swine flu, and screams we will all die unless we spend a fortune on Tamiflu and vaccines, then the evidence — based on every Armageddon scare to date — suggests those predictions are unlikely to come to pass.
Horrible events do happen, but they are never predicted and cannot be predicted. Chaos theory and Murphy’s Law are testament to this.
Much of the world’s media is now owned by a small number of global corporations. With very few exceptions, your local newspaper is no longer owned by a local family firm with a dedication to responsible, accurate journalism. Today’s media is little but beat-up, celebrity, crime and scandal, with the Armageddon beat-up the worst of them all because it costs taxpayers so dearly every time it’s trotted out.
I’m not at all saying that the individual reporter ot the Herald, DomPost, Newstalk ZB, One News or wherever is part of any conspiracy to hoodwink the world. There is no such conspiracy. If there were, journalists would be exposing it. Most journalists at heart see their mission as reporting the news and righting wrongs. But the internationalisation of news and the relentless drive of news editors to have their outlet be first with the story, even if it’s wrong, means journalists everywhere now are caught on a treadmill that goes ever faster, leaving them scant time to do other than report what everyone else is saying. The dull old journalistic requirement for fact checking rarely happens in the big, global beat-ups where every media outlet in the world is running the same questionable story.
But, next time you see the media screaming you are doomed unless you pay gazillions to someone, ask yourself who the someone is likely to be, and if that someone, or the corporate media, has a vested interest in scaring you and your members of Parliament shitless enough to parting with those gazillions, then I advise you to doubt, very much, the scare story you’re being told. It’s likely to be crap.