In the mid-1990s, David Farrar (left) was awarded the title “Master of the Net” by one of his online political opponents, Janice Moira Graham, who went on to become an (unsuccessful) Alliance Party election candidate. The two frequently duelled in the nz.politics group on Usenet, a pre-Web network of Internet discussion groups that has been fading into obscurity in recent years thanks to the rise of blogging.
Janice was exasperated that David knew so much about the Net that he was even able to set up new newsgroups. He was extraordinarily Net-literate at a time most people had not heard of the Internet, let alone went online, where David lived then just as he does now with Kiwiblog.
A former Young National’s chief, David had Net skills such that he won a job in the National Party offices at Parliament when Jim Bolger was prime minister, remaining through to Bill English’s time as opposition leader when he left to set up his Curia Market Research polling firm.
While working at Parliament, David was instrumental in setting up some of the original government websites and even writing the online biographies of past prime ministers. Online, David was as all over everything then as he is today.
It is thus no wonder that David is such an influential blogger. “Lord of the Blog” is how Cactus Kate describes him, echoing Janice’s Master of the Net all those years ago. What isn’t so widely understood is his enormous backroom political influence, in the National Party (he is its paid pollster) and elsewhere, especially in the news media.
Journalists not only read his blog avidly, they contact him seemingly daily to seek his comments on almost every subject known to humanity, allowing him to get a quiet blue tinge into print, radio and television stories usually without him being identified as the unparalleled National Party activist he is.
The fact he’s a really nice guy who gets on well with most of his political opponents helps him immensely.
Despite David’s extraordinary pervasiveness and influence, it has been recently nonetheless breathtaking to watch day by day and week by week as he single-handedly set up the Mt Albert electorate in Auckland to fall to National in the coming byelection required by the resignation from Parliament of Helen Clark to take up her very senior new job at the United Nations.
Mt Albert used to be a working class Auckland seat that always voted Labour, but in the 27 years since Helen Clark took it over in 1981, it has been steadily gentrifying and there is little working class about it today. The fact it remained so loyal to Labour during these gentrifying years is in no small measure thanks to her being one of the same arts-loving, middle class educated people as those who have moved into it during her tenure.
David quickly deduced that Mt Albert could be won by National should Labour be scared into running an unknown candidate in the byelection and the Greens be prompted into running a high-profile one to split the vote, allowing a quality National candidate to come through the middle.
In an audacious piece of political scheming worthy of Machiavelli, David floated the notion that the Mt Albert byelection would result in the return to Parliament of Judith Tizard, the Labour MP for Auckland Central who lost the seat at the general election and who was for years one of the favourite targets for the misogyny of the Blogosphere’s wingnuts (of whom David is not one, but whose blog’s comments section bursts to breaking point with their vitriol).
This notion was predicated on Labour selecting its most obvious and strongest candidate for the seat, former Oxfam boss Phil Twyford, a long-time resident of the electorate and a Labour list MP since the election.
Under the rules of MMP, if a list MP wins an electorate in a byelection, a list vacancy is created which is filled by the next unsuccessful candidate on the party list of the former list MP.
David shouted from his blog that a vote for Phil Twyford in Mt Albert would be a vote for Judith Tizard’s return to Parliament, with the remorseless suggestion that Judith Tizard was useless and voters would rebel, voting National rather than Labour to stop her returning to the House by its back door.
Judith was not the next unsuccessful candidate on Labour’s list. Damien O’Connor was, but David also reasoned that this likeable former minister (who also lost his seat in November) was assured of returning because Michael Cullen was about to resign his list seat due to getting some plum government appointments, which David also wrote about in the context of a Tizard return.
It’s probably not too long a bow to draw to speculate that National offered Dr Cullen the SOE jobs he’s just been given to encourage him out of Parliament to ensure Damien’s return and thus the certainty that Judith would be the next unsuccessful list member back.
The news media quickly picked up David’s line that “Phil Twyford means Judith Tizard” and this panicked Labour, which undertook polling and focus groups in the electorate to see whether voters would be less likely to support Labour if a Twyford victory brought Judith back to Parliament.
The polling presumably found the latter to be the case, so Phil announced he was not going to stand.
“Labour MP Phil Twyford will not seek nomination for the Mt Albert by-election, resolving the party’s Tizard dilemma,” said the Herald this week in a story that had David crowing with unsuppressed delight.
The effect of this is that someone Mt Albert voters have never heard of will be the Labour candidate, probably Baghdad-based UN aid worker David Shearer, who has been out of New Zealand most of the past 20 years, making it harder for Labour to retain the seat at a time National is still very high in the opinion polls.
Meanwhile, the clever Mr Farrar was also busy on Kiwiblog promoting the ideal of the Greens running their far-left co-leader Russel Norman to raise their profile, and Russel duly accepted the challenge, which David positively gloated about yesterday.
Labour leader Phil Goff was reportedly deeply unhappy at this choice of a Greens candidate because he knows full well it could seriously split the left vote in Mt Albert, absent a strong candidate like Phil Twyford, very likely allowing National to win the seat with its high-quality list MP Melissa Lee.
Chuffed at his successes, David is now off from Wellington to Mt Albert in the Blogmobile in which he and his mate Cameron Slater (the National Party blogger Whale Oil) campaigned for National around New Zealand during the general election campaign. Cameron will again be joining him for the duration.
David might not be National’s official campaign manager, but he is its de facto one, its most cunning one, a true maestro of the dark arts of politics. Mt Albert could be his greatest moment to date, and the news media and the Labour Party, even the Greens, have fallen for his machinations hook, line and sinker.